Are you watching the market signals?
In a rapidly changing landscape, executives can mistakenly believe new customer requirements fall outside of the ‘core’ business. Signals of impending disturbances, changes in customer preferences and emerging substitutes, are ignored. When a company holds on to distorted beliefs about their market, opportunities are missed, assets under-perform and competitiveness declines.
Engage
Phone: +1 . 203 . 536 . 1334
E-mail: Marie@PublicNotions.com
Global Marketing Communications, Public Relations and Sales Enablement
About Marie
Marie Giangrande brings a track record of opening new buyer segments, building new revenue streams, and crafting successful product adoption campaigns. With expertise in the finance, technology and information industries, she spots trends and underserved needs to formulate breakthrough competitive programs.
Most recently, Marie has positioned companies to attract acquisition offers and venture funding. She is currently launching start-up companies and building global programs for companies entering the finance/technology vertical.
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